The Social Customer

In every sentence made by organizations today,  customer engagement is mentioned a few times to buttress how customer - centric the organizations thinks itself to be.  In the true sense of the word,  how engaging is your organization with its customers?  Does your organization walk the walk?   Customer engagement is not about listenin g to the customer, handling customer complaints and questions which can be said to be reactive to customers wants and needs at the point of a complaint, but organizations are becoming more proactive with the power shift in business - consumer relationship. As this shift occurs,  people have raised their expectations and grown less patient with companies that disappoint them or are failing to adapt to this evolving landscape of proactive customer relationship building.  Customer engagement requires building real relationships with your customers and understanding them fully as people and connecting with the...